AI Insights · Timothy · January 2021
Q4 2020 Geolocation Games Roundup in the UK: Top 5 Apps Analyzed
Explore the performance trends of the top 5 geolocation games in the UK for Q4 2020, with insights from Sensor Tower. Dive into the data on downloads, revenue, and active users for a comprehensive market overview.
The final quarter of 2020 saw varying performances across the top geolocation games in the United Kingdom. Compiled by Sensor Tower, this data provides a clear view of user engagement and financial success within this app category.
Niantic, Inc.'s Pokémon GO continued to be a frontrunner in the market, with weekly active users peaking at 2.36M in mid-November, although there was a slight dip to around 1.94M by the end of December. Downloads showed a notable spike in the week of December 21st, reaching 55K. Revenue trends were strong as well, maintaining above $400K in the last week of December.
Minecraft Earth, developed by Mojang, experienced fluctuating download numbers, with a high of 9.6K in the final week of December. Weekly active users saw a gradual increase, ending the quarter with 14.9K, an uptick from the start of the quarter.
Illumix, Inc.'s Five Nights at Freddy's AR showcased an impressive rise in revenue to $15.2K in the week leading up to Christmas, while downloads and active users demonstrated a general decline towards the end of the quarter.
Jurassic World Alive by Jam City, Inc. saw its revenue climb to $27.9K in the last week of December, coinciding with a surge in downloads to over 5K. The game's weekly active users remained fairly steady, with a slight increase to 35K.
Lastly, another title from Niantic, Inc., Harry Potter: Wizards Unite, had its revenue hovering around $5.8K in the final week of December. Downloads and active users experienced a modest rise towards the end of the quarter, with active users reaching nearly 17K.
For more in-depth insights into the geolocation games market, Sensor Tower’s platform offers detailed analytics and trends.
